BNSF Logistics Launches New Brand |
FLOWER MOUND TX BNSF Logistics LLC a technology and people-driven third-party logistics company announced today a major rebranding that includes a renewed purpose to deliver what matters to its people customers carriers and the communities it serves The rebrand features a new brand story website and logo BNSF Logistics President Dan Curtis said Weve had a tremendous year of transformational growth Connecting our customers to the best people resources tools and carriers has been at the core of our business since its inception In 2018 we started on a journey to make BNSF Logistics an even better place to work for our people Additionally weve been creating technology solutions and tools that increase visibility into our customers supply chains and automate cumbersome administrative processes We are growing and adapting with our customers needs connecting dots for them that have never been connected Updating our brand was the logical next step to reflect those profound changes The rebranding includes a top to bottom redesign of the companys brand story logo and website The new look embraces bold fresh colors balanced with simple graphics and iconography The website has been completely overhauled to simplify navigation streamline resources and provide a better user experience while also highlighting the new brand assets I love our new look I think its bold clean and is a significant change for our company In addition to our logo and website we also created a new brand story video that does an awesome job of encapsulating our purpose and emphasizing the promise and power of BNSF Logistics Dan said View the new brand website and brand story at BNSFLogisticscom